I would generally be content to stay out of the fray when it comes to the new “nickname” that the SBC has informally adopted. As a commenter shared on one of the posts over at SBCvoices, everyone learns in elementary school that you don’t get to pick your own nickname. I had a friend in college who desperately wanted a nickname and asked us to give him one. Unfortunately the first thing that came out was “muffin” which was said as a joke, and it stuck. Here is a funny video of a nickname mishap that I just had to share because it reminded of that story at the time and it seems fitting now too.
The SBC has decided that they want to be know as the Great Commission Baptist Convention. It isn’t a formal or legal name change, so it has earned the distinction of a voluntary nickname. I really don’t have a whole lot of feelings about this one way or the other. If anything, I think it is kind of silly and I fear that it has the potential to be seen as dishonest. I was in Amway when they tried the Quixstar business online as a way of getting around bad feelings about the Amway name. It didn’t work. I don’t imagine that an informal change of name will do much different for the SBC, but time will tell.
Of course, self-picked nicknames hardly ever stick. Look at Chad Johnson. He legally changed his name to a couple of numbers just to force people to call him that and now he has had to change it back because his new bride-to-be didn’t want to be called by that silly name. Self-chosen nicknames are rarely a good idea.